Family Tree DNA Announces Permanent Price Reduction

FamilyTreeDNA Test Kit

FanilyTreeDNA Test Kit

Just moments ago we received notification from Family Tree DNA that the current $39.00 Y-DNA promotion will expire at the end of March. While this may seem disappointing to those who have not planned to request their 12 marker test until after the end of the month, here is some great news from Family Tree DNA:

“Due to the recent upgrade
of our state-of-the-art laboratory, coupled with research and development into
increasing lab efficiency, we are able to permanently offer the basic Y-DNA12
test for $49 beginning April 1, 2013. The current sale of Y12 at $39 will end
at 11:59PM CST, March 31,2013. We are also working on bringing down the price
of the basic mtDNA test as well; we hope to have that accomplished during the
first half of this year.”

Additionally, Family Tree DNA announced that they are increasing the size of their customer service staff to properly handle the greater workload brought on by their large increase in business.

This is great news for Family Tree DNA, great news for the consumer, and really great news for the future of genetic genealogy! Expands DNA Testing to All US Residents

Bus has announced that their autosomal DNA Test, previously available only to members of Ancestry’s search site, is now available to all US residents.

Read the press release:

(PROVO, Utah) – February 21, 2013–, the world’s largest online family history resource, today announced the public availability of its AncestryDNA test to U.S. residents. This easy-to-use, comprehensive test provides consumers with their genetic ethnicity and the unique opportunity to connect DNA results directly to any applicable family trees, matching test takers with other close or distant family members. Combined, these features provide the most complete snapshot of one’s family history that has ever been available.

Interest in using DNA to explore family history is growing. In a 2012 Harris Interactive survey, 56 percent of Americans—more than 110 million people—stated they would be interested in taking a DNA genealogy test. This number is 14 percent higher than the previous year. For many, this interest in family history extends far beyond American soil. Nearly two out of three respondents told Harris that learning about their family’s roots outside the U.S. is one of the most important benefits of researching family history.

AncestryDNA picks up where the paper trail leaves off. Whereas older consumer DNA tests utilized only 46 DNA markers, this new test analyzes more than 700,000 DNA marker locations and cross-references them with its one-of-a-kind comprehensive worldwide catalogue of DNA samples. The combination of an individual’s DNA with more than 40 million family trees and 11 billion records on can help people find specific ancestors as far back as the mid-17th century by connecting with living relatives. Additionally, AncestryDNA gives people their ethnic breakdown by percentage from 20 populations including the British Isles or Native American—automatically tracing their ethnicity and displaying the results in an interactive and simple way.

“AncestryDNA provides consumers with exciting insights into their ethnic background and helps them find relatives who may hold the keys to exciting new family history discoveries,” said Tim Sullivan, President and CEO of “As a company, we are committed to helping people connect with their past and we are excited to be able to offer a unique, affordable, and easy way for people to learn even more about their personal history.”

AncestryDNA helps determine geographic and ethnic origins by comparing test-takers’ unique DNA signatures to the DNA of people from across the globe. In the initial beta release, users were matched with a significant number of living relatives, and more than two million fourth-cousin DNA matches have been found for customers potentially sharing an ancestor in the database. As more people take the test, the database will continue to grow, providing a richer experience and more clues. People who have already taken the test receive regular updates with the latest findings. Because these results include the users’ ethnicities, they may produce surprising findings that provide additional curiosities for future research. Since the launch, 7.7 million ancestors are now available to discover through family trees linked to DNA results.

“We believe that the cutting edge of DNA technology used in AncestryDNA will revolutionize the entire family history experience,” said Ken Chahine, Senior Vice President and General Manager of AncestryDNA. “We have already seen huge success with our beta launch as users discover new clues and living relatives passed down through DNA. As more people take the test, we look forward to seeing even greater results and more family history connections.”

Find out where you come from with an AncestryDNA test. You can learn even more about your family history by visiting and signing up for a free 14-day trial.


Pricing and Availability

AncestryDNA is now available and tests start at $129 for subscribers. Learn more at

About Inc. is the world’s largest online family history resource, with approximately 2 million paying subscribers. More than 11 billion records have been added to the site in the past 16 years. Ancestry users have created more than 44 million family trees containing more than 4 billion profiles. In addition to its flagship site, offers several localized websites designed to empower people to discover, preserve and share their family history.

About DNA, LLC DNA, LLC is a subsidiary of Inc. AncestryDNA uses a simple test to analyze an individual’s DNA. AncestryDNA offers the potential of identifying new insights into people’s ancient ancestry to help them collaborate with distant cousins and make even more discoveries in their family history. For more information visit


FamilyTreeDNA Announces $39 12 Marker Y-DNA test!

On Tuesday February 20th, Family Tree DNA announced that they are offering a limited tiem sale on their 12 marker Y-DNA test for only $39! The sale ends February 28, 2013. That is only six days from the date of this posting! If you have been putting off ordering a Y-DNA test (for male samples only) this is an incredible opportunity! Onece you have this test in place, you can upgrade the detail of your testing over time as your budget allows.


From the Press Release

HOUSTON, Feb. 20, 2013 /PRNewswire/ —, the genetic genealogy arm of Gene By Gene, Ltd., is dramatically lowering the price of one of its basic Y-DNA tests to $39, making it the lowest-cost DNA test available on the market, in order to take a major step toward universal access by individuals to their personal genetic data.

By dropping the price of its basic Y-DNA test by 60 percent to $39, Family Tree DNA — the world’s largest processor of Y-DNA and full mitochondrial sequences — is working to eliminate cost as a barrier to individuals introducing themselves to the insights and knowledge to be gained from personal genetic and genomic research.

Family Tree DNA pioneered the concept of direct-to-consumer testing in the field of genetic genealogy more than a decade ago, and has processed more than 5 million discrete tests for more than 700,000 individuals and organizations since it introduced its Y-DNA test in 2000.

The test investigates specific Y-DNA locations for males that provide individuals with their haplogroup, or the deep ancestral origin of the paternal line.  In addition, it can indicate if different individuals are likely to share a common male line.

Gene By Gene is also working to lower the cost of Family Tree DNA’s comparable mtDNA test, which would be applicable to both females and males and provides data on the direct maternal line.  The company expects to unveil new pricing for this test in spring 2013.

As the sponsor DNA Workshop of “Who Do You Think You Are – Live” in London this February, Family Tree DNA expects that the reduced price test will add a great number of individuals to its already large database – the largest of its kind in the world.

“We believe the first step to unearthing your personal and family history is to better understand your DNA,” Gene By Gene President Bennett Greenspan said.  “That’s why we are continuously investing in new technology and experienced scientists at our Genomics Research Center, enabling us to conduct tests more accurately, efficiently and at lower prices.  Our $39 Y-DNA test is just the latest example of how we are working to help individuals gain access to their genetic data.”

Customer Inquiries Individuals interested in Family Tree DNA’s $39 Y-DNA test, or any of its ancestral testing products, can visit for more information.

About Gene By Gene, Ltd. Founded in 2000, Gene By Gene, Ltd. provides reliable DNA testing to a wide range of consumer and institutional customers through its four divisions focusing on ancestry, health, research and paternity.  Gene By Gene provides DNA tests through its Family Tree DNA division, which pioneered the concept of direct-to-consumer testing in the field of genetic genealogy more than a decade ago.  Gene by Gene is CLIA registered and through its clinical-health division DNA Traits offers regulated diagnostic tests.  DNA DTC is the Research Use Only (RUO) division serving both direct-to-consumer and institutional clients worldwide.  Gene By Gene offers AABB certified relationship tests through its paternity testing division, DNA Findings. The privately held company is headquartered in Houston, which is also home to its state-of-the-art Genomics Research Center.

Media Contact: Kate Croft for Gene By Gene, Ltd. Casteel Schoenborn 888-609-8351


SOURCE  Gene By Gene, Ltd.
PR Newswire (

Heritage Sleuth Begins Content Building Phase

Jim Lannin, Founder of

Jim Lannin
The Heritage Sleuth




Jim Lannin, founder of, the new global Genealogy resource and news Website, today announces that a large amount of its site structure has been developed. While this will be an ongoing project in the future, with additions and modifications made as style, design and function as needs change and we grow to better serve our customers, the flavor of is becoming clearer daily.

Today, is entering the long-term content building phase of its development. The site will focus primarily on building a vast database of links to genealogical resources worldwide, as well as updating the public with genealogy news gleaned from a wide range of resouces. These news items will appear right here on this News and Comments page. The resource links will be organized into hundreds of categories, enabling the researcher to focus on their specific areas of interest. looks forward to providing many years of service to the genealogical community. Please join us in “Climbing Your Family Tree”.